Recently, a lot has happened in the beauty and fashion world.
From American Eagle Sydney Sweeney Lack of “marks” with their elves cosmetics Matt Rife Advertisement or Sephora response Huda KattanAnti-Israel comments have recently been controversial. Although it is easy to get lost in the commotion, US Weekly Here we solve them all.
First is American Eagle, which includes Sweeney’s influx of her genes to excel in promoting the brand’s jeans. In one clip, she also mentioned Brooks ShieldCalvin Klein AD in the 1980s, she discussed how genes spread from parents to offspring. Like a shield, she put on a pair of pants and buttoned them as she lay down.
advertise Caused immediate controversymany online claims that ads make the actress sexually while promoting eugenics. American Eagle responded to the objection, and Sweeney declined to comment publicly.
Keep scrolling to catch up with all the controversies surrounding beauty and fashion brands:
American Eagle
On July 23, the brand launched a campaign by Withsweeney in which she praised her “genes” as well as the company’s jeans.
The inspiring conversation around eugenics follows the release of other campaign videos on Sweeney talking about inheriting genes on July 28.
“Genes are passed from parents to offspring, and characteristics such as hair color, personality and even eye color are usually determined. My jeans are blue,” she said. She refers to the color of the pants and eyes.
Some people accuse advertising of “promoting eugenics.”
Sweeney also mentioned Shields’ 1980s Calvin Klein, when the 15-year-old actress slipped into her pants while lying on the floor, and also talked about genetics.
American Eagle reacts to rebound August 1.
Huda Beauty founder Huda Kattan has resolved her controversial comments on the ongoing Israel-Palestine conflict. “I’ve been talking about Palestine for a while, it’s no secret that it’s from what I’ve learned about the Palestinian cause and seeing so many injustices happening to the Palestinian people,” Kattan, 41, […]
“‘Sydney Sweeney’s Jeans’ are and always about jeans,” said a statement shared via social media. “Her jeans. Her story. We will continue to celebrate how everyone is wearing AE jeans with confidence. Great jeans are great for everyone.”
Sweeney refuses to comment on ads while chatting with ads WSJ. In August.
To add a knowledge to your campaign, RIFE defends Sweeney’s campaign Passed by X on August 22.
“I’ve been seeing people go crazy and at a loss for Sydney Sweeney,” he wrote. She learned that the internet is full of absolute trash losers who will twist anything you say into misunderstandings. People are terrible. ”
Elf Cosmetics
On August 11, the beauty brand was popular in its artificial legal advertising, and they promoted affordable products. Some people saw the comedian see it in an ad after they played a joke about domestic violence on the 2023 Netflix special.
The brand responded to concerns from social media users via Instagram on August 13.
“You know we, we’ve been listening, we’ve heard you. This beauty injustice aimed at humorous focus. We understand that we missed traces of people we care about in the ELF community, and the statement reads in part. Although Elfino & Schmarnes closed today, we will continue to offer cases for beauties who are against overpriced.
Rife originally wrote through his Instagram story in November 2023: “If you’ve ever been offended by a joke, this is a link to my official apology. Please click to fix this.” When people click on the link, they are taken to a website that sells helmets of people with special needs. He once again addressed his comments when he made a stand-up show in May 2024, sharing: “I’m kidding, guys. Domestic violence isn’t fun on any comedy special.”
Hada Beauty
The brand’s founder Kattan, who posted anti-Israel comments, came under fire earlier this month.
“All the conspiracy theories emerge and there is a lot of evidence behind them – Israel on October 11th World War II, World War II, October 11th, they allowed all of this to happen. Is this crazy?” she said in a spontaneous tiktok CNN. “Like, I had a feeling-I was like, ‘Are they after every World War?’ Yes.” (The State of Israel was established after the conclusions of the two World Wars.)
Sephora confirms US Weekly The company is looking into removing Huda beauty products from the shelves on August 7.
“Sephora’s mission is to create a passionate and inclusive shopping experience for all. We recognize that one of our brand partners’ comments has attracted attention and hope to be clear: promoting hate, harassment or misunderstandings does not align with our values or code of conduct,” the company said. “We take this matter very seriously and can confirm that we are actively reviewing this issue internally, including working with the brand.”
Katan Reaction rebound Shared on August 8 via Tiktok: “I have been talking about Palestine for a while and it’s an incident where I understand the cause of Palestinian and it’s really frustrating to see so much injustice happening to the Palestinian people.”
Huda Kattan is currently facing a rebound, sharing a controversial anti-Semitism theory that claims Israel is responsible for war and terrorist attacks. In July, the founder of Huda Beauty repeated that Israel was allegedly “lagging behind” World War I, World War II, September 11 terrorist attacks and Hamas’ attacks on Israel […]
She added, “Things that I don’t see how can be justified. As things escalated and the more that I learned, I’ve always tried to use my voice I am just so tired of seeing children starve, people maimed, living in tents and being bombed while living in tents while they’re just trying to survive the already exciting and inhabitable conditions that they’re living in. In order to silence you from speaking out, to silence me, they do what they always do. They twist your words, label you an anti-Semitic, now, I’m experiencing all of that.”
She added that she felt her message was “very distorted”, “I was very disappointed with it, essentially, I didn’t recognize the Holocaust, or I was basically saying that the Jews created the Holocaust. [It] It can even be said to be a strange thing. Why do I say that? This doesn’t even make sense. ”
On August 25, Sephora reportedly took Huda Beauty out of the upcoming fall “Experts” campaign.
Senior News Analyst & National Affairs Writer
Prabhat Sharma is a veteran journalist with over 12 years of experience covering national news, current affairs, and breaking stories across India. Known for his analytical approach and in-depth reporting, Prabhat brings clarity to complex topics and delivers content that informs, educates, and empowers readers.
He is passionate about political transparency, policy analysis, and the evolving landscape of Indian journalism.
When he’s not writing, you’ll find him reading non-fiction, watching documentaries, or exploring offbeat destinations
