Paige Lorenze

Paige Lorenze Getting us The hype that a comfortable New England girl has fallen.

Lorenze’s traceable lifestyle brand, Dairy boy – Famous for its feel-good clothing, accessories and family essentials, reminiscent of the cottage’s core aesthetics and laid-back East Coast style – a third official pop-up was held last weekend on Cobblestone-Line-Line Street in the Soho Soho neighborhood of New York last weekend.

Loyal fans and excited shoppers gather to experience the brand’s AW25 “Evergreen” series: the brand’s first ever permanent collection, scheduled to launch online in early September.

“That’s definitely the most special and largest so far,” the influential person specifically told US Weekly of Buzzing event. “Popt-ups from the past focus on limited Didi, but this is [was] About introducing the lasting chapter for the brand. ”

It is no surprise that the interactive shopping experience attracts a high-energy crowd. The fantastic two-story storefront actually transports guests to the charming farm cabins where they can browse and shop from the upcoming New England affected release, fascinating, inspired work inspired by Americans. (Thinking: barn jacket, oversized knitted, work clothes, wool jacket, etc.)

Lorentz said of the works: “From the details of the design to the way the collection sells merchandise, everything is rooted in nostalgia and America.

“The series is indeed a love letter to women I admire in New England,” she added. “They are outdoors, confident and effortlessly stylish, throwing men’s sweaters on summer outfits, pairing wool with denim skirts, wearing boots and dinner. This life in me, the ruthless style sticks to me and becomes the foundation of evergreen fragments.”

The lines to be issued do emphasize “a fragment of timelessness, versatility and seasonality.” forget Hot Right Now Fashion – For Lorentz, it’s about how far the clothes can go. “[Evergreen] I know I’ll wear a hundred different ways year after year. ” she stressed.

And if you missed the celebration last weekend, there is a lot to look forward to when collections drop when they fall Dairy Boys Website. Lorentz even gave us a spoon behind an item we were wearing repeatedly.

“The white pearl snapshot is my heroic work. I’ll stuff it into vintage denim, lay it under the crew sweater or wear a sliding skirt. It’s one of the pieces that can do it all.”