onOn the first day of this year’s U.S. Open, Alexandra Eala fell back from 5-1 in the third set, leaving Clara Tauson in front of a crazier crowd, Novak Djokovic tied a rope into an unbeaten opponent who was almost half his age, Rebeka Masarova Almost incites riots At the match point, in the stands at Louis Armstrong Stadium.
In the overstimulating game, the U.S. Open quietly published the first episode of the dating video series on their official YouTube channel, Set, Matchmaker. Among them, host Ilana Sedaka is a figure skater and influential man who dates a blind date with lacrosse coach Ronnie. They exchanged bright smiles and musical flavors. They have a connection to their love for Drake – what are the odds? Although the dates are conducted on our open basis and players practice in the background, the conversation is rarely related to tennis. This is Ronnie’s first time at the U.S. Open: “This place is crazy,” he said. Take it on the poster.
“Are you a tennis fan?” Sedaka asked halfway through. “I just joined last year,” Ronnie said. At the end of the video, Sedaka gave Ronnie a ticket to the U.S. Open so he could join her on his second date. Ironically, the works that might have been created to attract interest in tennis, which cuts off when they walk to the ground. The next episode is a fascinating embarrassing date between influencer Emma and fitness coach Natalie, with no 30 seconds or so tennis speech in the NFL.
These videos beg for the question of why the U.S. Open offers the platform. Every The New York TimesA spokesperson for the American Tennis Association reasoning about the series is “trying to attract a whole new audience, attracting fans at the intersection of tennis, pop culture and entertainment.” Trouble is that there seems to be no tennis in the first two episodes of the game except for the background. The videos splashed onto modest ViewCounts, with almost all matching reels exceeding the same channel. It seems that those who come to the U.S. Open channel do this to watch some U.S. Opens.
In any case, it is hard for anyone to imagine becoming a tennis fan due to these plots, but the launch, setting, matchmakers cannot help. The release schedules for these series are not easy to get, and the format changed from the Bachelor-style series a few days before the pilot dropped, where Sedaka will date different men to the first eight couples to date. (Maybe Ronnie proves an unexpected goalkeeper?) But many fans pick fewer bones in this format than the idea itself – why does this have something to do with tennis tournaments? US Open Set a new attendance record in 2024welcomes more than one million fans through the door. Tennis Participate in the United States At the peak. The total prizes at the U.S. Open increased by 20% from 2024, and then recorded a record. Games, settings, matchmakers mean lack of confidence in all products that do well in appearance.
Game, set, isn’t the first time the matchmaker tries to find new tennis fans by avoiding all of this. The short-lived tennis Netflix series Break Point relies heavily on player access and is allergic to presenting tennis footage from a recognizable perspective. Carlos Alcaraz beat Djokovic in the pulsating five-disc Wimbledon final weird episode, featuring Holger Rune. The show portrays the process of the game as a fluctuation of momentum for three people: a player catches the initiative, struggles mentally, and then recovers to win. Forehand and backhand are ignored; tactics may not exist. The show seems to be more designed to convince viewers to follow various players on social media rather than watching them play tennis.
As if expecting their strong disappointment with Break Point, Hardcore fans repeated as they lead the release that they are not targeting audiences like spells. This is true. The goal is to create new fans, not comfortable fans. However, this goal is often used as an excuse to disappoint existing fans, or to show distorted images of reality. In April, Netflix released an Alcalaz-focused documentary, My Way, to showcase his turbulent 2024 season. Alcaraz won Wimbledon that year when Djokovic quit his second serve. Instead, my way portrays the match point as a movie, a tough rally to remove the forehand champion with Alcaraz. If Netflix thinks it has to embellish the game to mislead viewers, then you wonder why they are reluctant to make a documentary in the first place. Other sports have also dabbled in Netflix therapy to mimic the huge driving force for successful survival. No one can match it successfully. Like Break Point, cycling and rugby documents were cancelled.
this Mixed doubles match Prior to the U.S. Open, aimed at playing tennis through them, aiming to attract audiences. Open-ended formats that fit the singles stars, forcing nearly all doubles experts who customize their skills into formats – unlike top singles players, they rely on these games to make a living. But that’s not enough. Emma Raducanu and Carlos Alcaraz competed; they were young, attractive stars, and they were inevitably fantasy novels and transports. Most people just expect this fantasy to come from fans, not from the official tournament account. The U.S. Open tends toward partnerships, for them, Alcaraz and Raducanu play football instead of running to the hills. This strategy successfully sacrifices dignity. At one point, against Jack Draper and Jessica Pegula, Raducanu defended a series of attacks, but was only passed by Draper backhand. Raducanu thought this was over, lowered his head, entered the periphery vision, competed with Alcaraz, saving the rally with the forehand winner around the racer. They smiled happily, their white teeth flickering. I forwarded the Teleginic clip of Alcaraz and Raducanu to my tennis curious companion who didn’t watch the game but then offered “I Ship Emmaraz”. I even made myself like the couple’s first round losses.
These multinational style strategies are usually a slap, either a mixed doubles player who has been training and excellent for formats throughout their lives or trained hardcore fans. They are also more important than the sport itself to be famous and fanatic. The film challenger possesses many virtues and achieves a rare coup that throws tennis into mainstream discourse, and There is no evasion of the sport itself. The film returns to the critical showdown between the two protagonists throughout the runtime, paying attention to key moments. We saw the game take shape. We saw the players’ contrasting style. We see sweat dripping on their bodies. We see tennis: a long, unpredictable crucible, full of glorious moments. The film ends with a particularly spectacular view celebrating the performers and audiences.
Despite a dream star, nonfiction tennis is frustratingly resisting doing the same thing.
After years of disastrousness, a handful of supernatural successors have fallen into the knees of the sport. Alcaraz and Jannik Sinner recently competed in the finals of each major tournament, comparing the old competition. Iga Swiatek and Aryna Sabalenka each enjoy a dominant position in the WTA, but there are no shortage of talented competitors. People tend to like when tennis is at its best. The U.S. Open and other tournaments will do well just to highlight these instances and try to make them face as many eyes as possible. If someone is not interested in this, then tennis may not be for them, and that’s OK.
Health & Wellness Contributor
A wellness enthusiast and certified nutrition advisor, Meera covers everything from healthy living tips to medical breakthroughs. Her articles aim to inform and inspire readers to live better every day.
