Cracker Barrel announced Tuesday that it is suspending plans to reshape its restaurant weeks after it revoked its logo replacement.
This 56-year-old restaurant chain is well known for its southern cooking and country shop aesthetics Rebounded last month After unveiling the reshaping efforts aimed at modernizing its image. They launched new minimalist logos, planning for more modern interior designs and updated menu items.
The new logo replaces the brand’s image of the elderly in work clothes, leaning against a wooden barrel and using the word “biscuit barrel” in the simplified gold background and simple words.
Change is Meet now Fierce anger online against conservatives and far-right influencers Accused of the company “wake up”. Restaurant stocks fell More than 10%. Even Donald Trump took part in the trade-offs and publicly urged the cookie barrel to return to its old logo. Soon after, the restaurant chain announced that it would Restore the old logo The president praised the reversal.
Now, on Tuesday, Cracker Barrel said it also put aside its internal redesign plans.
The company is statement on its website. “In recent weeks, you have not only shared your voice on our logo, but also on our restaurants. We are continuing to listen. Today, we are pausing the remodeling. If your restaurant has not been remodeled, you don’t have to worry, that won’t.”
The company said they heard that “modern remodeling designs don’t reflect your love for cookie barrels.”
Cracker Barrel says it has tested the new interior appearance in four of its 660 locations and will not move forward with the redesign.
“Your love of vintage Americans will always be here – rocking chairs on the porch, our fireplace and nail games, unique treasures in our gift shops, and antiques from the Lebanese warehouse in Tennessee,” the chain said.
“With our recently announced that our ‘old timer’ logo will remain, as well as our bigger focus on the kitchen and plates, we hope today’s steps will strengthen our hearing you.”
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