Donald Trump drew booing and crowd cheers as he competed on Sunday in the U.S. Open final.
Arthur Ashe Stadium was only partially full – the heavy safety around the president’s arrival meant the arena was slow – as he walked out of the luxury box to wave to the crowd. His appearance is also short enough that some people don’t notice Trump. During the national anthem, he was shown on the stadium’s video screen, and his appearance once again met cheers and boos.
Despite imposing huge tariffs on Swiss watchmakers’ home country, the president still took part in Rolex’s guests, and organizers tried to stop him from seeing him on TV.
Trump has built most of the trip around the majority of domestic travel for the second term of major sporting events, rather than walking to make policy announcements or addressing the large gatherings he enjoys so much as a candidate.
The final between Carlos Alcaraz and defending champion Jannik Sinner was postponed for half an hour due to additional security checks – meaning Trump arrived more than 45 minutes before the new start time. The president is watching from Rolex’s suite, and his acceptance of Rolex’s invitation only comes weeks after the Trump administration imposed a 39% tariff on Swiss products.
The tax is more than twice the EU goods agreed to export to the United States by the Trump administration and nearly four times the UK exports to the United States. It raised questions about Switzerland’s ability to compete with its 27 members of its neighboring countries.
The White House declined to comment on Trump’s invitation to the company’s client during the game, but the president has little trouble with the blurring of the lines between political and foreign policy decisions and efforts to increase profits for family businesses.
This includes relentlessly promoting cryptocurrency interests and luxury golf properties across the country and around the world under his name. He announced Friday that the U.S. will hold a major cleaning in Trump National Dural, South Florida, in a panel that held its 20 summit in December 2026.
The American Tennis Association, which organizes the U.S. Open, has been emailed to the broadcaster Response to Trump is not shown. Nevertheless, Trump’s appearance in the National Anthem was briefly introduced on ESPN in the United States.

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