Have we gained the most influence in the celebrity book club?

Are there too many celebrity book clubs to go to? Short answer: No! When it comes to reading, especially now, the more we say.

It’s easy to hate the folds of celebrities jumping into book clubs, and sometimes our first response is eye movement: We get it, you can read it! Maybe it seems opportunistic, trying to seize this Sweet #BookTok Action. (The hashtags have over 100 billion hits on the app.) But now, when the number of Americans reading for entertainment has dropped by 40%, according to a new study, we are slowing down (eye) rolling and saying bring them on! Actually, start more book clubs!

Reese Witherspoon It is the biggest success story in the recent wave of club sponsors. In 2017, she and Eleanor Oliphant is totally good go through Gail Honeymanshe has more than 110 draft picks since then. The New York Times In May 2024, she called her the queen of the book club, and reported that her choice accounted for an astonishing 2 million print sales last year. Witherspoon scored two goals when he started the club: simplifying choices for busy readers and “bringing the book club out of your grandma’s living room.” She succeeded, big.

Other famous figures, such as today’s Jenna Bush Hager (Read with Jenna) and Emma Roberts (Belletrist), followed closely by Witherspoon’s footsteps. All three have expanded their club’s influence and coverage outside of written pages: Witherspoon and Roberts have adapted several of their draft picks to screens (e.g. Taylor Jenkins Reid‘ Daisy Jones and six and Delia Owens‘ Where to sing crawdads For Witherspoon, Corolla lovers‘ Tell me to lie for Roberts). Bush Hager, in partnership with Random House Publishing Group, founded Qianyu Book Media, a company that aims to highlight the emerging voices in the publishing industry.

Things get more mindful as we don’t immediately associate the stars with “books” or “reading” Dua Lipa (Service95 Book Club in 2023), Kaia Gerber (Library Science in 2024) and Dakota Johnson (Teatime Book Club 2024). For example, everyone has their own aesthetics and atmosphere: Gerber’s website is very French. Lipa’s is a magazine that has been updated in the new millennium. Johnson’s website is intentional about all business, taking off bones and revealing the bones bookstore feel. In short, there is a book club for all kinds of readers.

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If this is the first time you’ve heard from some of these clubs – or you’re a little suspicious – you’re not alone. I’m one of Lipa’s biggest fans, but I didn’t know I needed to show up one of her books every month. And, of course, opportunism is hard to shake: Is it just a way to jump on the profitable trend and add intellectuals to the pretty poppy résumé? How can you tell the difference between A-Lister, a book that does performance work, and those who invest to boost authors who may not read in the oversaturated market? A better question: Who cares? And, what are the disadvantages? (For example, Johnson operates through bookshop.org, so she is doing business with a small bookmaker, which is commendable, regardless of her motivation.)

These women are more suitable for setting up book clubs than those before them Emma Watson (Our Shared Shelves, 2016) and Queen Camilla (The Queen’s Reading Room, 2021) or after (Jimmy FallonFallon Book Club 2024, is there anyone? ).

Romantic writer Elsie Silver Compliment #booktok arrive us Earlier this year, it said it was creating “expectations” for an unprecedented new version. One might say that the celebrity stamps that have been recognized through book clubs do the same on a larger scale. This means that if a famous person takes you to books, you won’t hear my complaints.