Sony is the U.S. PlayStation 5 console, which will drop to around $50 (£37.16) from Thursday, as costs rises from Japanese technology giants and slowing video game markets.
Like many global businesses, the company faces a “challenging economic environment,” said Isabelle Tomatis, vice president of global marketing at Sony Interactive Entertainment in a blog post.
all Three PlayStation 5 gaming consoles A similar price increase will be seen. Now, the recommended retail price for the most expensive Pro version is $749.99.
Prices rose after U.S. President Donald Trump imposed tariffs on most trading partners, including Japan, which led to fears of rising costs.
“We made a difficult decision to start retailing prices for recommended PlayStation 5 consoles in the United States starting August 21,” Ms. Thomatis said.
She added that the base model of the PlayStation 5 is priced at $499.99 in the U.S.
The blog post goes on to say that the suggested retail price for PlayStation 5 accessories will remain the same and that the company has no other price changes in other countries.
Japanese exporters currently face 15% tariffs About the goods they sell to the United States.
Sony has grown up UK console prices Europe fluctuated at high inflation and volatile exchange rates earlier this year.
American gamers have seen price increases for other companies such as Nintendo, which recently raised the price of the original Nintendo Switch.
Price of £75 for titles like Mario Kart World Caused criticism From players whose game costs are rising.
Microsoft also raised the price of its Xbox consoles and accessories this year.
Major companies have warned about the impact of tariffs in recent months.
This week, the U.S. home improvement chain Home Depot said its prices could rise due to new import taxes.
“For certain imported goods, tariff rates are significantly higher today than last quarter,” Richard McPhail, the company’s financial director, told the Wall Street Journal.
He added: “So, as you would expect, there will be moderate price shifts in some categories, but that is not based on broad.”
In July, the German sportswear giant Adidas warns U.S. tariffs will cost 200 million euros (£133 million; $232.9 million), and confirmed it will increase prices for U.S. customers.
Its rival Nike said in May that it would raise prices for some trainers and clothing from June, later warning that tariffs could increase fees by about $1 billion (£730 million).
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A wellness enthusiast and certified nutrition advisor, Meera covers everything from healthy living tips to medical breakthroughs. Her articles aim to inform and inspire readers to live better every day.
