Matt’s Ups and downs: Elf Cosmetics Controversy, More

Matt Rife It is one of the most controversial names in stand-up comedy.

former Wild Actor’s early success in sitcom roles on MTV Fresh boat and Brooklyn NineDuring the 19th Volume 19 pandemic, his avant-garde comedy habits were before Tiktok blows up.

Two Netflix specialties from RIFE, Natural selection and Lucid: Specifications for crowd workL faces strong opposition to jokes about taboo topics, including domestic violence, but his popularity only increases after social media debate. (The violent persistent denial of his jokes means he is a “supporter of domestic violence.”)

“I woke up almost every day for 11 years and unless I created something, I had nothing to do.” Tell US Weekly Only In August 2024. “Now, I wake up and go, ‘Wow, I don’t know if there’s a free day in my life,” it’s a blessing and a curse. ”

He continued: “I never want to be bored anymore-that once made me absolutely crazy- [and] There is nothing worse than your phone doesn’t ring, but now and then, I think, “Well, did I ever have the chance to enjoy the house I just bought?”

Keep scrolling to see some of the ups and downs of the prevailing career:

$50 million in revenue

Forbes Listed as Top 10 content creators In 2025, he made $50 million on Netflix specials and various other projects.

Rife’s very successful 2025 includes globally sold-out comedy shows and several movie projects. He appears in Independence Horror Thriller I live here nowAnd with Owen Wilson In the upcoming comedy Scroll loudly. 2026 movies – also featured Raroy, boy,,,,, Sexy red and ty dolla $ ign – Inspired by the true story of overprotecting his dad, he agreed to sneak his 13-year-old son into Miami’s son Scroll loudly A music festival is a combined experience.

joke

RIFE has suffered a thrill of backlash from a joke on his 2023 Netflix special, Natural selectionabout domestic violence. The joke centers on Rife’s friend asking why the black-eyed restaurant waitress isn’t working in the kitchen so customers won’t see her wounds.

“Yes, but I don’t think she would have had that dark eyes if she could cook,” Rife quipped.

Preventing domestic violence promotes jokes and demands public apology. The comedian told us December 2024 He has no regrets About the joke, although offending some viewers.

“It’s comedy. Sometimes you don’t make a mark. A lot of people think I did it.” “So, it’s not a failure.”

The prevailing later insisted: “This is inevitable [people will be offended] With almost all comedians. We do things that make people happy, but I have to be me. ”

Dating Kate Beckinsale

Dating is popular hell The actress was initially connected in 2017 a year after she started. After the split, he became the headlines of Beckindale’s brief romance with Beckinsale Pete Davidson. (Berkindale and Davidson broke up in April 2019 after dating for four months.)

He told Davidson, “Enjoy as much as possible.” TMZ Live In 2019. “I hope they both are happy, I hope it can be built in a place where good relationships are built. I hope they both go well. I hope they are happy. I really don’t have any reliable advice, please be careful.”

September 2023, Rife expresses regret To resolve the new relationship between Beckindale and Davidson, because there is no sad feeling between them.

Related: Who are Matt Rife’s parents? Details of the comedian’s family

Matt’s rise exploded after his stage performance exploded on Tiktok, but his family was always there to support his career – now he’s back. Netflix stars have a particularly close connection with their late grandfather, Steve Rife. “My grandpa is really the figure of my father. I spent every one of them […]

“I gave advice because I just spoke based on personal experience and found out we were not the most compatible game,” he told him. Elle. “I want to make sure they both take their emotions with caution and don’t get into something they don’t either, and that doesn’t work out.”

In January 2025, it was reported that Rife and Beckinsale may have reconnected during the Golden Globe period, although one source confirmed one us That They only have friendly chats.

“They are friendly exes, have fun conversations and have a great time with a smile,” one insider clarified us.

Realize your dream

Speech us Before his second Netflix comedy special Lucid: Crowd jobs specialin August 2024, Rife said he had been there Beyond his craziest dream.

“My dream is if I could only sell 300 seats at Comedy Clubs weekends, I did it,” Rife explained. “Become a Dave Chappelle,,,,, Kevin Hart,,,,, Carter Williams – These arena behavior [and] Top Artist – I’ve never even happened. I’m from Ohio, which doesn’t seem to fit. ”

He continued: “I’m very happy to be with [Netflix] It’s true, anyway, but it’s really cool to work with them, so natural and niche for me and what I do. I think we are bringing some Netflix that people have never really seen before to Netflix. ”

Cursed Annabelle doll

One of the most unexpected developments in a lifetime is the home purchased in August 2025 ed and Lorraine Warrena real-life paranormal investigator Lenovo Movie. As a result of the purchase, he became the legal guardian of the infamous Annabelle Doll for at least the next five years.

“If you know me, you know I’m in trouble with the paranormal phenomenon and everything.” He announced. “You might know, too magic The movie is my favorite horror movie ever. Therefore, I am honored to take over one of the most outstanding traits in supernatural history. ”

Rife announced plans to “book an evening or weekend and stay at Warrens’ house and investigate the house” as his ownership.

“It’s the most random hobby ever, but it’s cool, man,” Rife admits. “I probably should have collected stamps or something – maybe a little safe.”

Elf cosmetics controversy

Auckland-based cosmetics company Elf Facing a major and strong rebound In August 2025, recruitment is popular and Rupaul’s resistance race Queen Heidi n closet. The company’s social media commentators remain upset by Rife’s domestic violence jokes, many of whom urged Elf to donate any profit to charity.

The brand was released via Instagram in August 2025. “You know us, we’ve been listening, we’ve heard you. The event is designed to focus on beautiful beauty with humor. We understand that we miss the mark of the people we care about in the Elf community.”

Related: Comedian Matt Rife simulates a special rebound on “natural selection”

Matt Rife’s first-ever Netflix comedy special is being taken seriously, but the comedian has maintained an unparalleled opposition amid the controversy. Rife, 28, shared on Instagram on Monday, November 20, “If you’ve ever been offended by a joke, this is a link to my official apology. […]

The Global Chief Marketing Officer of Elf Beauty Kory Marchisotto,admit The career of beauty The controversy was completely caught off guard.

“Obviously, we were very surprised,” Marchisotto said. “There is a big gap between our intentions and how this misses traces of some people… We always aim to achieve motivation, and that doesn’t. So we find ourselves in a position that is not good for us.”

If you or someone you know is suffering from domestic violence, please call National Domestic Violence Hotline Please call 1-800-799-7233 for confidential support.