Video ads for resorts in Quebec, Canada, are popular in the embrace between Canadian concierge and American tourists.
The tourism committee in eastern townships created the ad after months of ridicule and tariffs between the two countries in search of warm relations between Canada and the United States.
Tourism to Canada fell nearly 11% in June, while travel to Canada by car also fell by at least 33% according to Statistics Canada.
Nadine Yousif of the BBC dissects the ad and the information behind it.
Videos produced by Eloise Alanna and Alex Foster

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