First of all, it is family, now it is a hatred. But even in the crash, Brand Beckham is here | Marina Hyde

wIs the hat a “Beckham brand”? I’m not trying to question the idea of celebrity brands – far from that. In fact, part of the reason is that celebrity viewing phrases like “brand” and “control narrative” are completely mainstream, because David and Victoria Beckham. Today, the professionalization of celebrities is ubiquitous, so media literacy is so public that it is difficult to remember the revolutionary nature of Beckhams in British culture that day. 25 years ago, no one talked about narrative except for some rare elite PR staff. But now everyone knows how to read influencers. Almost all celebrities are primarily seen as people selling things. Furthermore, people behave worse than several major financial crimes.

Anyway, back to the brand. What is the Beckham brand? Not many of their specific product brands, nor are they many other products that they lend out images for advertising. What I’m talking about is more like the screen character of a movie star. The unified feature, the magic of fans looking back, is the theme that permeates all characters. As far as Beckhams is concerned, the brand is indeed their family. Two became six.

In the farther past, it means Victoria and David sell the news of their pregnancy to good! magazines, then sell the first baby photo, and so on. In the Instagram era, as children grow up, it means constantly caring for this idyllic image by posting private family moments to start each other’s football season/fashion show/face-to-face/face-to-face startup/food line/50th birthday marathon and dutifully inform the public on other social media platforms where else they can see their other people, and others can see their other people. Whether it is a family or a business – there is fashion that does not completely understand where the dividing line is – are family businesses.

Just as distilled out of David’s Netflix documentary – naturally self-commissioning – the message is that the Beckhams get along with each other, no matter what victory or disaster it is. Any adversity is folded into their story and is eventually redefined as (profitable) victory because it is a family that blends together and draws strength from it. It’s aspiring and sometimes charming. It works.

So, what happens when a pore is blown out in the pastoral poem? In the most dramatic entertainment news in the summer, it undoubtedly has the family – Little Brooklyn – Brooklyn – who do not want anything to do with anyone else. If the idea of a dispute arose when Brooklyn married his wife Nicola Peltz three years ago, it would be hard to maintain when the two did not attend David’s 50th birthday celebration this May. It’s impossible after Brooklyn and Nicholas decided to post a lot of their recent photos to Instagram Marriage vow renewal ceremony. (Vow Renewals: Another part of modern celebrity culture didn’t really happen before it happened on magazine purchases or social media.) Details of a luxurious big day? The ceremony was hosted by Nicola’s billionaire father Nelson, who wore her mother’s wedding dress. Oh, a member of the Beckham family was there, and they were said to have found it only by reading it online.

Questions abound, from all sides of the fence. to already include football players, photographers, models, Monograph author And chefs, will Brooklyn add hostages? How does Beckham suffer the pain of rejection? Or are people really isolated from highly functional families? A friend of Nicola attended the ceremony in what was called “God of Walk Away.”A toxic family”. Victoria’s own self-commission Netflix documentary It was scheduled to come out this fall (Executive producer: David Beckham). How exactly does it spin? Anything else except for a four-hour happy search search would look a little “creating a tractor in Volgograd!”

The cautionary sadness is that these issues cannot actually be considered invasive because they are related to the show Beckhams eagerly invites us to watch at every possible moment. The family has worked very hard to develop the internal motivation of the public and chooses to live loudly on social media every day. Better – but now, worse. There are a lot of stories about slapping the adjective “Shakespeare” on a story A coffee table book His own photography (a launch party in Christie’s London). But there must be a tragic irony that social media that Beckham has so controlled so far has been the place to expose their division.

Given that one of the other things that our first family embodies was a complete shift in the entertainment industry journalism industry, they were omitted. Now, so many entertainment coverage comes from parsing who tags or doesn’t tag in Instagram posts, who stops following who, who misses such a person or that. Anyone can do this. This is a form of large-scale Krimanlinsoology.

At the pinnacle (or the first peak) of their tabloid fame, perhaps we should say now-this shows that in the modern era, Beckham is our true royal family. They seem to react to all the old blood, Nepo privileges, the public’s repression of private truth. But what about now? OK, maybe some plot lines are blending. Maybe Windsor’s house is not that different from Beckham’s house after all.

• Marina Hyde is a guardian columnist

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