Duracell and Energizer return to court. This time it was Duracell’s mention of Energizer claiming that its battery lasts longer. However, the two battery giants have a long and litigation history, almost as old as Coca-Cola vs. Pepsi in the competition among American companies.
The recent advertising campaign for Energizer Max Batteries claims that they exceed 10% of Duracell Power Bower Batteries, a fact that has been “proven” and concluded that Energizer’s products “sustained for a longer time,” Nuff said. Duracell’s lawsuit says this has caused irreparable harm and damage to the goodwill of the client. These ads run nationwide on TV and online.
Duracell said Energizer is based on a comparison of personal beauty products based on the National Institute of Standards, based on its claim of superiority and does not apply to all Duracell batteries. Duracell believes Energizer is guilty of false advertising and seeks damage and “corrective advertising.”
This is with Last time The two companies appeared in court just five years ago, and it’s the exact same question: whether the Duracell Optimus Max battery lasted longer. The two companies managed to talk about one. In December 2020, two lawsuits were voluntarily dismissed.
Consumers are more separated The difference: Each battery is used for different purposes.
In 2022, this is full of vitality won In a seven-year court case against Duracell in a Canadian court, it was found that Duracell packaging could not claim that its products last longer than Energizer products because it violated trademark laws. However, this does allow Duracell to use similar postings, claiming it is superior to the “rabbit brand” or the “next leading competing brand”.
Similarly, in 2016, Energizer successfully Prosecution Duracell used pink bunny in ads – although Duracell’s iconic “Just Stuls Stay and Working and Do” campaign at Energizer began for 16 years in 1989.
Competition dates back nearly 80 years, when Duracell entered the market in 1946. Energizer’s roots date back to the ready-made company in 1890; it was once ready to invent the AA battery in 1907. As a comparison point, the soda war began with Coca-Cola, which was founded in 1886 in 1893.
Health & Wellness Contributor
A wellness enthusiast and certified nutrition advisor, Meera covers everything from healthy living tips to medical breakthroughs. Her articles aim to inform and inspire readers to live better every day.
