DC Tourism launches new marketing ads as National Guard cleans up capital

National Guard The deployment of the deployment under President Donald Trump’s federal takeover of the capital was found picking up garbage bags this week at Lafayette Park, National Mall and Tidal Basin.

About 110 soldiers were assigned to cleanup duties, according to part of the White House-guided Contingent. Fox 5 dc.

Unusual optical features highlight the image problems in Washington.

Trump orders About 800 guard members Enter the city under the crime contingency plan, although only a small portion actually patrols with police. The rest is handling logistics or community projects, such as dragging away garbage under the supervision of the National Park Service.

Meanwhile, urban tourism leaders are launching new ads to sell other images.

Trump’s week is shape of a crime agenda, potential guards deployed to Chicago

Destination DC, The city’s official marketing department reported 27.2 million visitors in 2024 who spent $11.4 billion, generated $2.3 billion in tax revenue and provided 111,500 jobs to the capital.

To build on momentum, the group is promoting a “Our People DC” advertising campaign that introduces 20 locals who “live, work and thrive” in the city. “According to federal executive orders… DDC acted quickly to deal with narrative and separation from reality,” the group said in its release.

International visits are expected to fall by 5.1% in 2025 — much better than the national forecast, but as overseas tourists stay longer, at most four times as much as domestic tourism.

Tourism officials attracted millions of dollars on the 250th anniversary of the U.S. in 2026.

Trump’s use of the National Guard in Washington, D.C. is a model for saving American cities

A National Guard waiter collected garbage on a bench in Lafayette Park near the White House on Tuesday, August 26, 2025. (WTTG)

By then:

The National Archives will complete a $40 million renovation project.

The Lincoln Memorial will open a new immersive museum.

The Jefferson Memorial will add a modern exhibition hall.

The National Air and Space Museum will reopen its last gallery.

Hirshhorn Sculpture Garden and the new 14-door lobby at Dulles Airport are also scheduled to open in 2026, with conference operations expected to generate nearly 700,000 hotel rooms for the night.

Members of the National Guard carry garbage while working at Lafayette Park near the White House in Washington on Tuesday, August 26, 2025. (WTTG)

President Trump promised [Washington] Safe; make it smart; make it beautiful.

This background makes the city’s PR campaign and the optics of the guards dragging garbage participants part of a broader political struggle whose vision for the national capital will prevail.

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White House No immediate request for comment from Fox News Digital.