American restaurant chain cookie barrels have Apologize For fans who were angry when they recently announced their new logo, it sticks to the change.
“If anything has been shown to us in recent days, it’s how much people care about cookie barrels. We really appreciate your heartfelt voice,” the company said in a statement on its website on Monday. “You also showed us that we can do better and share who we are and who we will always be.”
Cookie barrel Have been keeping warm in the last few days When it announces a simplified logo that contains only the name of the chain. Gone are the pictures of an old man in a work clothes leaning against the barrel. The term “old country shop” was also deleted.
This change is part of a wider rebranding of the brand, which has allowed the cookie barrel to update its cluttered antique restaurant with lighter paint and modern furniture.
Many on social media, including Donald Trump Jrcriticized the new logo and threatened to boycott unless it was replaced. The hostile chain of steak n’hake perceived opening ceremony, called the new logo, “has cheaply recognized by trend seekers”.
“The legacy is what attracted cookie barrels so far and now the CEO wants to scrape it all off,” Steak N’Shake said in a statement on X.
Cracker Barrel shares have fallen more than 10% since the launch of the new logo on August 18.
On Monday, the Lebanon, Tennessee-based company stressed that many things about cookie barrels won’t change, including rocking chairs on the front porch and antiques and vintages scattered in its restaurants.
Cracker Barrel also said it will continue to honor Uncle Herschel – the old man in the former logo (the uncle who represents the founder of Cracker Barrel) on its menus and on items sold in the store.
But Cracker Barrel said it also wants to ensure that the business remains fresh and attracts a new generation of customers.
“This means showing up on new platforms in new ways, but always with our legacy at the heart,” the company said in a statement.
The company said it will also continue to conduct testing, learn and listen to its employees and customers.
Shares of cookie barrels fell less than 1% to $54.26 per share on Monday.
Health & Wellness Contributor
A wellness enthusiast and certified nutrition advisor, Meera covers everything from healthy living tips to medical breakthroughs. Her articles aim to inform and inspire readers to live better every day.
